By Donald Bucklin
The Super Bowl is more than simply a sporting event, it’s the American version of the World Cup (the other football) and New Year’s Eve – a veritable eating, drinking, and possibly cigar smoking free-for-all.
In terms of a total calorie consumption day, the Super Bowl is second to only Thanksgiving.
We manage to consume 1,200 calories of the daily 2,000 in snack food alone. As such, it has been fodder for inquisitive minds. Last year 111 million Americans watched the Super Bowl out of a U.S. population of 310 million.
Presumably a good chunk of the population is too young or too old to care about such things. The Super Bowl was the most watched television program in history, and now has an international audience. An additional 37 foreign countries received the live TV feed. No wonder advertising costs $4 million per 30-second spot, and the advertising is sold out.